The how and when of our pivot

Our pivot is primarily driven by the realization that 64% of the Colorado market (businesses with one location) would likely remain out of reach under our old pricing structure. If we want to grab meaningful market share among these single-location businesses, we need to have a more affordable entry point. It really is that simple.

About our culture

John and I recently met with an HR consultant about our perpetually next-on-the-list employee handbook. She started by asking us if we had established our mission statement and values. John and I looked at each other and said, “sort of.”