Our primary gold and gray come from the original logo and should be used whenever it is important for people to identify something as “being Simplifya.” In December 2019, we adopted a new color palette designed to complement our gold and gray. Credit goes to the WYD Agency for the larger rebranding effort that included our main website, marketing collateral, and color palette. The full palette is shown in the table below.
| Name | Hex Code | Sample |
|---|---|---|
| Simplifya Yellow | #FFC000 | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
| Simplifya Gray | #636160 | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
| Bermuda | #7ECAC9 | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
| Cyprus | #102E3D | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
| Bone | #E4D8C6 | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
| Eden | #205858 | ♠ Spades | ♣ Clubs | ♥ Hearts | ♦ Diamonds |
The WYD Agency provided the color palette without names, so I used the Colblindor site to get the names.
If you need to share the palette with a designer, developer, your mother, please do not link them to this employee-only site. It’s best to copy and send the HTML hex codes.
Note: When working with vendors on printed material – business cards, sales flyers, exhibit graphics, etc. – always ask for samples to ensure accurate color reproduction.